Depending on what you do, iPhone is the ideal medium to reach the mobile platform.

In February 2009, 02 claimed they sold over a million within the 16 months of release alone, so do the maths of how many of those yuo can attract to your business in 2010.

iPhone application development can help your company to promote a service as a form of viral marketing.

This gives something fun or entertaining that potential customers will use and will act as an advert.

The obvious reason for developing an iPhone application of course is to make money.

There have now been over a billion downloads from the app store and while apps are priced often at less than a pound there is a very large potential profit to be made on highly subscribed downloads. .

Android is a relatively new mobile phone operating system made by Google. Currently there are only a few handsets available but there are an ever increasing number of Android users. Some of the advantages of Android phones are:

• Multi-tasking is possible.
• Complete access is given to the operating system resources so almost anything iis possible.
• It is an open-source operating system.
• Apps are written in Java.
• Great user interface.
• Touch screen

There are still nowhere near as many Android users as there are iPhone users but the numbers are increasing rapidly and are already starting to rival Blackberry and Windows in terms of the smart phone market share.

Blackberry has always been portrayed as the coorporate and business devise to have mainly because of it's capability to perform push email, pin messaging services and only recently has Blackberry woken up to realise how well Blackberry apps can be of a good utility for business users.

For example if your sales team needs an app on their blackberry to manage customers, it can be done and it's easier for to communicate back to base.

Blackberry apps is a great tool to have for your business both for business tool and marketing tool to reach you target audience.